We are cruelty-free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors. Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you. We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colours, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One