Remove one pad. Gently wipe pad over eye lids and around the eyes to remove make-up. Ensure that the pack is properly resealed to prevent pads drying out. Simple have been the experts in sensitive skin since launching the first perfume and colour-free soap in 1960. We’ve stayed committed to our original philosophy of creating skincare products suitable for all skin types and as our product range has grown. For over 50 years, we’ve pioneered a kinder approach to skin. In fact, it’s become something of an obsession. Over time we’ve really got to understand skin what it does and the everyday challenges it faces. We’ve learnt that when something is as delicate and precious as skin, it deserves only the kindest care..