Store in a cool and dry place, away from sunlight

Axe or Lynx is a brand of male grooming products owned by Unilever and marketed toward the younger male demographic. It's marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but were forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The Axe Shampoos come in three different sizes, regular size, travel or sample size of and XL bottles. Axe also ships a shower scrub tool called the Axe Detailer. Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year.

Avoid direct inhalation and use in well-ventilated places. Avoid prolonged spraying. Use only as directed. Do not spray near eyes and face. Do not use on broken skin. Stop use if rash or irritation occurs. Do not pierce or burn, even after use. Pressurised container: May burst if heated. Do not spray on heat or other ignition sources. No smoking