High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers: these are Ferrero’s “key words” and values which have helped make its confectionery well-known and loved by millions of consumers all over the world. Its products are the result of innovative ideas, and are therefore often inimitable, despite being widely distributed, and have become part of the collective memory and customs of many countries, where they are often considered true cultural icons.